Cannes Lions
DRAFT, Chicago / CHICAGO MERCANTILE EXCHANGE / 2004
Overview
Entries
Credits
Description
By placing ads in the terminals of the world's busiest airport, we guaranteed exposure to the power brokers of the financial world. The evocative ads reflect both the new branded image of CME as well as the raw urban power of the city that works.
Outcome
Brand advertising awareness: doubled.Trading volumes: set new records each day.CME shares: up $60.Client has contracted to continue campaign in 2004.