Cannes Lions

FINANCIAL FUTURES

DRAFT, Chicago / CHICAGO MERCANTILE EXCHANGE / 2004

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Overview

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Credits

OVERVIEW

Description

By placing ads in the terminals of the world's busiest airport, we guaranteed exposure to the power brokers of the financial world. The evocative ads reflect both the new branded image of CME as well as the raw urban power of the city that works.

Outcome

Brand advertising awareness: doubled.Trading volumes: set new records each day.CME shares: up $60.Client has contracted to continue campaign in 2004.

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