Shows that the newspaper, Gazeta Mercantil, makes deeper analyses of the financial market and informs readers on political and social events exercising influence on the world economy

In the campaign, the financial universe is represented by several planets, which are the various factors influencing the market’s ups and downs, getting into a real tug-of-war between them. In order to represent the chaotic reality of the market, we decided to use a mix of languages and graphic styles.

Since it depicts exactly what the world is going through with the current global economic crisis, the target audience really identified themselves with the campaign. The newspaper received hundreds of emails from people wanting to know if what they imagined that the planets represented was correct. The newspaper had an increase by around 10% in the volume of subscriptions.