NASPA.de description: company: Nassauische Sparkasse (Naspa) with a balance sheet total of Euro 14 bn and over 2,700 employees is the 4th largest Sparkasse (public bank) in Germany. The existing website wasn't meeting the demands of the customer service and had to be redesigned. Design: To support the serious and professional character of a banking institution, the site had to be designed in a straight forward and simple way. The colour blue dominates a white background in various carefully selected shades. The finely chosen palette creates a distinctive and valuable appearance. Orange accents are used as highlights to focus attention and signal interaction possibilities. Consequently, it is used for hyperlinks, navigation buttons and the breadcrumb trail. The site design closely matches the existing design guidelines of Naspa, but gives them a new interpretation: clean, fresh and modern. The basic and reduced conception gives room for details and content: full-colour pictures enhanced with text animation (using flash technology) contrast with ironically reduced pixel icons.