Spectra Financial Services wanted a self-promotion idea.

The company wanted people to know they provide risk-free investment advice.

A piggy bank is a universal symbol of investment, or saving money. People drop coins in the piggy bank and feel secure. A special Piggy bank was developed with 2 holes, 1 on top and 1 in the rear. Through a specially designed channel, coins dropped in the piggy bank were immediately ejected through the second hole. A line near the rear hole read: Is your investment risk free?This design was developed to challenge the feeling of security of consumers who are uninformed about proper investment advice.

The direct mailer generated phone inquiries and many significant investment plans.