A kind looking old lady is peacefully driving to town on her moped. Nothing seems threatening. Surprisingly, while driving through a narrow road, she tears the bag of a young man away and drives away on her moped with full speed.

The message: Care about your pension in time. Swiss Bank Coop.

The media and the message worked well together because it caught the target group out whilst seeing a film in which there was talk about Swiss bank accounts. In that way we were able to reach the target group in a surprising way out in a favourite place of leisure. Immediately on the ticket Bank Coop was able to position itself clearly, by taking reference to the movie.

Since a lot of people put their movie ticket into their pocket, one could, once at home, get all the information over the internet about the "clean" investement possibilities at Bank Coop. During this promotion significantly more people out of this target group were registered to have accessed the homepage.