Solution: Exhibition of the extinct and smashed piggy bank as a real artefact in a museum, sponsoring the activity as part of the exhibition of the piggy bank artefact. ING-DiBa also sponsored the additional rush to the museum by distributing 16,000 vouchers for a free museum visit.

Due to the unusual media idea direct saving became the talk of the town.

The results: Tremendously increased interest in direct saving, 3.626 cashed vouchers, 23% response, 30,000 euros for new museum projects.