Cannes Lions

Finans. Updated.

KOMMUNIKATIONSBUREAUET KØBENHAVN, Copenhagen / FINANS / 2017

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Description

The initiation of this film consists of images showing computer typing being done on a white background along with the sound of a computer keyboard being stroke. The following is written: ”Googleling BUSINESS and SUCCES will get you this:”. The search results display different stock video clips of stereotype business men in suits laughing, dancing and fooling around. Halfway through the last video clip the video is paused with the sound of a key being hit. The size of the computer window is reduced, and the cursor is brought up to the corner to close the window. Back on the white background the following payoff is written: “Could we please move on?”. When the text fades away, the FINANS-logo appears in the bottom right corner of the white screen followed by “Updated.” beneath the logo.

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