The new Mini Countryman is the biggest Mini ever. While that’s somewhat of an oxymoron, it means something pretty important: you can get more stuff into a Mini. Namely, 5 people. So we decided to target drivers with the task of finding four friends. We imagined the most entertaining, interesting groups of people you’d ever want to see all in one car, crammed this baby full of characters and took her for a spin. By incorporating all different types and sizes of people doing all sorts of weird stuff in the car, we were able to highlight the benefits of more space and All Wheel Drive while also maintaining the fun, quirky brand voice that is Mini.