Cannes Lions

FIND US!

BBDO TAIWAN, Taipei City / MARS / 2013

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Overview

Entries

Credits

OVERVIEW

Description

Although M&M’s has nearly 100% awareness

in Taiwan, there are more than 500 snack

brands in the retail store, constantly stealing

the consumers' attention.

Execution

None

Outcome

During the 2 weeks of promotion period in one single cozy convenience-store, the campaign successfully generated buzz from the storefront to social media, achieved more then 600 fans interaction on Facebook, and selling thousand more packs of M&M's.

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