The digital branded content doesn’t have any specific restrictions, except for legal matters related to minors and regulations of self-discipline related to tobacco and alcoholic beverages.

Being Finedininglovers.com a worldwide working project, it tends to respect the matters related to cultural awareness as well (ethnic, religious, etc.)

We built on Finedininglovers.com a pre-event phase a live streaming during the event and a post-event phase, to transform The World’s 50 Best Restaurant into a 360° Digital PR Event.

Pre-event: Digital PR; Digital Partnership (e.g.: Restaurant Magazine); Facebook teasing “Like to watch"; YouTube teasing; Twitter Hashtag; FINEDININGLOVERS.COM 50 Best Special.

Event: Facebook Live streaming "like to watch"; YouTube live streaming; Twitter microblogging; Digital partnership (e.g.: MSN, TERRA, etc.); Finedininglovers.com Editorial actions.

Post event: Digital PR; Finedininglovers.com Editorial actions; Social media.

The livestreaming of the event on YouTube and Finedininglovers.com reached an audience of over 40,000 viewers with more than 100 different nationalities.

X40 the event audience; 15,000 likes over a period of two weeks, 5.000 likes received during the live stream; 16,000 tweets with #worlds50best; 51,400 mentions on Google

And for Finedininglovers.com in 2013 the overall visibility has highly increased:

3,5 million visits a year; 10 million page views; over 200.000 social followers