Situation: KFC, known for its iconic slogan "It’s Finger Lickin’ Good," has been a staple in the fast-food industry for over 60 years. However, in an evolving advertising landscape, the brand seeks to modernize its communication strategy while maintaining its core identity and connection with consumers.

Objective: To modernize KFC's brand communication strategy while maintaining brand recognition and association with the iconic slogan "It’s Finger Lickin’ Good."

Challenge: KFC seeks to evolve its communication approach to stay relevant in today's dynamic advertising landscape. The challenge is to retain the essence of the brand while introducing a fresh perspective on finger-licking behavior.

• Our campaign delivered exceptional results, exceeding our reach objective by 140% and generating over 11.4 million impressions.

• Earned Media $246M

• Brand reach increased by 6.8% in Chile.

• Web transactions on KFC's e-commerce platform increased by 45% compared to the same period in 2023.

• A 5.8% increase in KFC in-store sales compared to the same period in 2023.

• We achieved a 65% growth in social media engagement compared to the same period in 2023.

• With this campaign, we proved that KFC is 100% Finger Lickin' Good.