We combine clean medical-scientific-like backgrounds with five interactive scenes with animated characters of fingers.

Each finger represents a certain way of dealing with acne. Interactive elements together with using a camera and a microphone emphasize the absurdity of these methods.

Over 150,000 unique visitors with average duration of more than 2 minutes visited FingerTorture.com

Without any TV and other offline advertising Duac gel jumped from #5 to #2 in terms of Market Share in the category.