Situation:

The fact that three-quarters of the world is water and Turkey is surrounded by seas creates the feeling that water is infinite. Although 74% of the world is water, the amount of usable water is only 0.0006%.

Brief:

The brief is to show people that there is a limited amount of water, to draw attention to Turkey's problems and to invite people to save water.

Objectives:

Our objectives are to show people true value of water.

To create an awareness for our limited water reserves.

To start a movement and to make people save more.

Turkish economy is not promising. The most popular investment choice is buying foreign currencies. The value of Dollar and Euro is in everybody’s radar.

Therefore, we target a group over 18 who is familiar with currencies. To catch them we focused on economy programs on news channel, economy channels, economy pages of newspaper and websites.

To reach beyond this group we aired TV commercials with the claim of “now, we will learn the value of water”.

We locate the Index logo and its value next to Dollar and Euros in every single platform.

Index is shown on Turkey’s most watched news channel CNN Turk and economy channel Bloomberg HT every day next to Dollar and Euros. It is also on the websites of Turkish newspapers such as Habertürk and Milliyet; and on the economy pages of newspaper Sabah.

We also aired a tv commercial with this claim: now, we will learn the value of water.

Although the Finish Water Index has just entered our lives, we have already started to feel its impact.

The index is now next to the dollar and gold in Turkish news and economy channles such as Bloomberg HT and CNN Türk; in the websites of Turkish newspapers Milliyet, Hürriyet, CNN Türk, Haber Türk and Sabah.

500.000$ of free media coverage.

The Finish Water Index page on Yarininsuyu.com was visited by 80,000 people in its second week.

The page was viewed 155,000 times in the first two weeks.