Cannes Lions
MORGENSTERN, Oslo / FINN.NO / 2020
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Background
Every year, IKEA makes a catalogue to showcase their new furniture. But do you really need a new IKEA chair? FINN.no, Norway's largest online marketplace, wanted to show that there is nothing wrong with second hand IKEA, and that you can find thousands of Malm, Ingvar and Stockholm on FINN. It's much cheaper and much better for the environment. So we recreated a spread from the 2015 catalogue with second hand IKEA from FINN. Buy second hand, or nothing at all.
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