Jupiler has always positioned itself as the manliest beer in the market. Our commercial shows what real Jupiler men will do to get their Jupiler. A Jupiler man uses Chuck Norris-like action to capture the ultimate refreshment.

This story is about men who try to hijak a Jupiler truck. By signaling to each other that a Jupiler truck is coming their way they send the truck in the right direction towards their trap...