Increase sales of fire insurance policies and market perception of “Caixa Seguros”. Inexpensive and simple, completely pertinent to its environment.Results were beyond expectations, including extension of usage to other states. This item creates the possibility of publicizing fire insurance in an inexpensive and effective manner. The level of pertinence in the message being found next to the Box that sets off the fire alarm, deploying the counter-order “do not break in case of fire”, when normal would be saying “break in case of fire”. The idea is to use the double meaning (in Portuguese) of the expression do not break (go bankrupt) as in glass or the company insured.

This item creates the possibility of publicizing fire insurance in an inexpensive and effective manner.