Cannes Lions
MSTF PARTNERS, Lisbon / IRMAOS MIRANDA / 2012
Overview
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Credits
Description
Create a business card, with a new corporate and brand identity and that can somehow differentiate the company when given out in fairs, exhibitions, meetings and other situations.
Execution
We had the idea to create a firelighter card. A business card that had the same components of a regular firelighter cube. This card can burn up to 5 minutes and, as such, it is actually a truly original way to light up a fire place.
Outcome
Show room visits have doubled and the company has already ordered a third edition of the famous firelighters business cards.
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