Cannes Lions
MUH-TAY-ZIK | HOF-FER, San Francisco / ZOOSK / 2015
Overview
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Credits
Description
The film opens on an attractive couple exhibiting the type of love we all desire—lazy mornings in bed and walking down the street arm-in-arm. This romantic scene gets interrupted by a proclamation: “Love does not come first.”
We leave the “love couple” and enter the world of a first date. A man glances at a woman’s profile on the Zoosk dating app before spotting spotting her through a café window. They wave hello.
The “first date couple” goes through the charming, often clumsy process of getting to know each other—a walk through the park, saying goodbye, deciding to go on a second date, making a home-cooked dinner.
After the man accidentally burns dinner, the couple shares a sweet moment over pizza. They are clearly smitten.
The spot finishes with a final proclamation: “First comes like.”
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