Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2016
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In this radio spot, we hear an intimate recording of new mother Abby singing to her baby for the very first time. She sings the lullaby ‘Hush Little Baby’, with the lyrics changed to reflect promises she’s making to her son. A voice over explains the background of the idea, before we hear a recording of her singing in the hospital.
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