Cannes Lions

First Lullaby

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2016

MP3 Original Language
Supporting Content
MP3 Original Language

Overview

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Credits

Overview

Description

In this radio spot, we hear an intimate recording of new mother Abby singing to her baby for the very first time. She sings the lullaby ‘Hush Little Baby’, with the lyrics changed to reflect promises she’s making to her son. A voice over explains the background of the idea, before we hear a recording of her singing in the hospital.

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