A unique microsite with interactive videos and technology that got you back to school to take THE FIRST ONLINE DICTATION ever.

Firstly, you were made guilty of pissing off your teacher. As a punishment, you had to take a tricky dictation full of grammar exceptions, spiced up with funny storyline and teacher’s constant moral preaching.

The teacher corrected the dictation immediately. Then you could show off your grade on Facebook.

Sales of school supplies promoted in the dictation increased by 14 %!

One of the most successful Slovak campaigns.

The campaign also got popular among children who took the dictation completely voluntarily!

We’ve improved grammar skills of Slovaks and made them more aware of the structure of their mother tongue.