Lufthansa has launched a new flight, Stockholm to Berlin. Our task was to help them spread the message to specific target group. Our solution was to let them compete for airline tickets to Berlin. The contest was to see who could get the fastest from Stockholm to Berlin. With the help of their computer mouse and Google Maps they had to find the way from Stockholm to Berlin. In the shortest time. We named the competition First to Berlin. The average visitor spent more than four minutes on the site and the fastest reached Berlin in less than one minute.