Mattel wanted to drive parents to Fisher-Price’s Greek website, fisher-price.gr, which includes useful information, products and tips for better understanding and taking care of their babies.

The campaign’s objectives were to increase website visitors, targeting Internet literate parents, aged 25-40.The interactive video banner showed a baby responding to various stimuli. It therefore, gave parents a first hand experience of what it’s like to discover their baby’s reactions to the surrounding world in an engaging and fun way.