We see an underwater camera that goes deeper and deeper. The camera only pauses to show certain fishes. And the deeper it goes, the fishes get uglier and uglier. We also see their names and how deep they live in the ocean. At the end, we see the most terrifying deep-water fish of all. Lettering shows up on screen: “The deeper you go, the uglier it gets”. We see the logo of the magazine VEJA News.

This is a film executed with motion 3d. We see an underwater camera that goes deeper and deeper. The camera only pauses to show certain fishes. And the deeper it goes, the fishes get uglier and uglier. We also see their names and how deep they live in the ocean. At the end, we see the most terrifying deep-water fish of all. Lettering shows up on screen: ³The deeper you go, the uglier it gets². We see the logo of the magazine VEJA News.

The film cause a great impact an audience. It helped to reinforce VEJA as the most important magazine in the country. Since VEJA have been discovering several scandals on Brazilian Government, the film created a positive impact. It also helped to establish VEJA as the leader in sales during the series of scandals that happened in Brazil.