Fissler Korea is a part of a communication strategy called Emotional Connection and plans to improve brand value.Since 2008, the brand campaign of Fissler Korea which proceeded under consistent tone and manner called photo, classic, artist-collaboration, not only positioned Fissler as a brand-name premium cookware through this 2010-2011 “Fissler in Fantasy” series we promoted the brand as not just the premium brand but the brand that customers ‘desired to have’ and through this we wanted to strengthen our sales.This campaign artistically expresses the philosophy of the brand Fissler not to mention the essence of art marketing which blended the brand and art as one.The collaboration of artists from different fields including pictures of a fine artist and photographer ‘Kang, Young-ho’, visual art of a makeup artist ‘Jung, Saem-mool’ who studied fine art has been completed with unique advertisement production technique.