Our goal was to demonstrate the power and stamina members gain by training at Axxel in a previously unseen way. A striking and cheap way to do this was to use tow-cars as a medium. So we established a co-operation with a local towing company. With flexible casings we transformed the telescopic cranes of their tow-cars into brawny arms that can lift even cars with ease. Their weight lifting training could be seen all over the city centre.

The number of test trainings and resulting new memberships in all Berlin branches increased by more than 30% compared to a reference period.