Call centres in India are notorious for their intrusive and persistent calling. An executive from one such call centre is having a particularly bad day, offering free credit cards and personal loans from a bank to random customers, who abuse him angrily. The camera captures his embarrassment, and addresses him, “You take on so much just to feed your stomach, why not keep it fit with Zandu Pancharishta?”This has its roots in the Indian saying,“ whatever one does in life is ultimately for the stomach" (i.e. to feed oneself).