Cannes Lions
TBWA\RAAD, Beirut / MTV / 2016
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Description
A car rental employee surprises a tourist with an unexpected question:
- Kurt, what is your religion?
The astonished customer replies hesitantly, not knowing the purpose of this inquiry until he discovers the car he rented customized with all sorts of religious figures.
Saints that will provide the required protection in a country with insecure roads and bad infrastructure.
The end message sums it all: "for God's sake, fix our roads".
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