The new FKA twigs site by International Magic is a compelling discovery journey through her multidisciplinary output, allowing the user to discover content in unique, unexpected and exciting new ways... An ever-evolving art piece which will develop it’s own visual language over time. The design aims to capture FKA twigs’ artistic expression and represent her constantly evolving and distinct body of work. A clear and content driven app-like user interface led by sophisticated interactivity, subtle animations, intuitive and effortless navigation

The main goal was to build a navigation that is simple, yet offers enough functionality to really dig deep and be invited to explore further. The navigation structure is split into 4 simple sections to help the user explore the work.

'Explore' is the entry point of the site where users see an overview of twigs’ creative output. Clicking on media opens the quick-view concept panel, which allows users to immerse themselves in the content without leaving the homepage, and also drill deeper to discover her albums, singles, video and other projects as well as related image tags.

The ‘Look’ section is our favourite. It combines all – music, sound snippets, video and images into a multimedia look book where each one is unique and individually curated.

We wanted to focus on twigs’ content, so we had to come up with a more app-like solution that allows a little more than the usual portfolio navigation. Something that feels more adaptive and reacts to the user and it’s context. If you are browsing a look book and you are reaching the end, the menu pops down and suggests new things to explore based on the current content, which then brings you seamlessly into the new section.

The site is is build using a combination of React & vanilla Javascript – connecting with the Wordpress JSON Rest API with advanced caching. The site is hosted on a dedicated SSD cloud server using a CDN with optimisation and caching capabilities.

The project timeline was 4 months.