Cannes Lions
DEUTSCH LA, Los Angeles / TACO BELL / 2015
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Description
We open up on an older couple in their 70s, sitting in a typical old-person car at night. They’re sitting in the Taco Bell parking lot.
They’re chewing, not smiling, seeming like they’re bored. It goes on like this for an awkwardly long amount of time.
The woman takes a bite of her CHICKSTAR, smiles and looks at her husband, who is munching on his CHICKSTAR.
The beat drops on Dillon Francis’s “Get Low”.
She turns to face him, sets her CHICKSTAR down in her lap, and she pulls up her sweatshirt and flashes him. He reacts with a shocked expression then turns to face the camera and grins.
He turns to look at her grinning, she turns to look at him grinning then turns to face camera.
We hear in voice over, “Life could use a little more unexpected.”
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