Cannes Lions
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / FLASH / 2007
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Description
We see a chat conversation between two people that are to meet at a blind date, using default chat pictures as ID. We we then see the chat icons meet for their date. The spot ends with a Valentine’s Day greeting.
Objectives: To show how an Internet provider can greet people on Valentine's Day using Internet lingo.
Target Group: Teenagers and adults, regular Internet users who use Chat on a daily basis as a means of communication with peers. They are attentive to new things published and love sharing curious stuff they find.
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