Cannes Lions

Flash of light

DDB COPENHAGEN, Copenhagen / undefined / 2017

Film
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The film illustrates the close bond between a boy and his father.

When the boy gets ill, we see the father and son communicating using the Morse code through the windows of the hospital and the Ronald McDonald House. Thus emphasising how close the Ronald McDonald House is to the hospital. The film ends by stating:

Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close.

Support the house at McDonald’s in October.