The main challenge was to craft this bizarre flat version of Matthew McConaughey in a way that felt real and true to the character. Exactly how flat is he? How does he move? How does he interact with the three-dimensional world? Is his hair flat, or does it behave like real hair? Most importantly, how could we address these technical elements without losing Matthew McConaughey’s unique style and performance?

Matthew McConaughey has a very specific way of moving. So in every scenario, we had him either on set or against a green screen to match exactly how he would move in each scene. To capture his facial performance, we locked his head and shot it straight on so we could faithfully map it and apply it onto his flat version. The nuances of his movements were extremely important to capture.