Flavorize.Me is a digital experience that creates your very own flavor of Talenti based on your social media personality. It was inspired by a simple insight. Our personalities all have this intrinsic connection with food. We say things that are sweet, bitter, sour and sometimes bananas. So, we created a modern version of the personality quiz: an algorithm that analyzed your social feeds for the “ingredients” of your personality, resulting in a personalized flavor that you could share online, and which could potentially be made for you to taste in real life.

Upon entering the micro site, a user could opt to login for access to Facebook, Instagram, and Twitter accounts. Once logins were entered, the site went to work, morphing a gelato orb with key words that were pulled from their account. Once the gelato orb settled into a Talenti pint, the user’s personal flavor was revealed and easily shared to Twitter or Facebook. Scrolling down revealed a map of the flavor showing the percentages of the relevant flavor profiles and the keywords from which those were built. The algorithm also showed a best-case match between the user’s unique flavor and the existing flavors available at shelf.

The experience was simple to ensure strong opt-in levels. We drove traffic to the site with promoted posts on Twitter and Facebook, a homepage take on Condé Nast Traveler, exclusive PR with Refinery 29, and a paid partnership with Mashable.

The results were sweet. Talenti fans old and new created more than 120,000 flavors through Flavorize.Me (surpassing our goal by over 70K entries). 30% of site visitors were so entertained that they created multiple flavors.

Perhaps most impressive was the amount of native social lift the idea had, even among people paid to guard their social channels. We earned a total of 6.48MM editorial impressions across sites like Bustle, Teen Vogue, Food and Wine, and Eater.

And our social posts were super social–one post accumulated more than 40,000 likes in less than one week, another post was shared over 7,000 times, and our brand pages all significantly grew in the number of fans–most impressively on Instagram, where we increased followers by 38%.

Although it wasn’t our primary success metric, we also saw a 4% increase in general market awareness during this period, as well as a 2% increase in stated intent to purchase.

In the end, six lucky fans got to taste their personal gelato in real life, made for them just the way the rest of Talenti gets made–with love and by hand. And for the first time, with the input of an algorithm.