89 Free basketball themed Kids can do BIG things events toured major shopping centres getting kids to participate in fun and healthy activities.Heroes, Andrew Bogut and Lauren Jackson (Australia’s No. 1 male & female basketballers), appeared in poster giveaways, TV event, and hosted an exclusive kids basketball clinic for the consumer and trade promotions.Two live TV events featured the branded sets and a tailored online game invited kids to play virtual basketball against our heroes, before encouraging them to go outside and play for real.TV and online campaign promoted the game and consumer promotion.

111,650 mums and kids had direct brand interaction with the Kids can do BIG things events.Client’s independent brand tracking research confirmed the following measures:•‘Favourite brand’ grew 38% (to 1 in 4 consumers).•‘Bought most often’ grew 40%.•Spontaneous awareness grew 60%.Most importantly, Aztec Grocery Scan data showed Sales grew 39% (year on year).