We created a customised market mail piece - a flat mailer, die-cut Propel bottle (actual size) with a perforated window for an attached coupon. It was the first time a die-cut flat piece like this with an attached coupon had ever been sent through the mail.

Unique creative design broke through clutter and received a 45% overall recall, 56% among females. Coupon recall and redemption were very strong at 13%.