We worked closely with Flex’s team to develop comprehensive digital content that would communicate the newest evolution of their brand’s mission. Rebranding the company required a fresh narrative, and more importantly, a new way to tell it. So the idea was to tell Flex’s story through the lens of technology, one that put a face on technology, making it more human and approachable.

In creating a branded visual language, we developed a signature motion-graphic style defined by interconnected networks of digital lines and nodes. The ever-evolving networks graphically represented how Flex’s smart technology is connecting – and transforming - every part of our world.

The work is designed to project key messaging points for Flex’s annual leadership conferences. We created a series of brand videos, each aimed at a specific idea: “Revolution,” “Turning Point,” “Innovation,” “Global Citizen,” and “Inspiration,” in addition to a large format graphics package - all of which played in immersive, multi-screen venues at San Jose’s Convention Center and Flex’s Customer Experience Center.

We also traveled the world to shoot and produce Connected Conversations, a web series that highlights creative leaders and innovative thinkers across various industries. The series explores their life stories, passions, visions, and how they use technology to embrace change, live smarter, and become global citizens.

The effects of the rebrand were extraordinary, exceeding all expectations. Awareness of Flex’s new identity and capabilities grew substantially, attracting new customers from startups to large brands including Nike, Bose, and more. As a result, Flex’s new “Sketch-to-Scale” capabilities now represent a much larger portion of their business than it did prior to the rebrand. 6 months following the launch, Flex’s value share increased 44%, and overall, the value share has almost doubled since rebranding began. In 2016 and 2017, Flex was recognized by Fortune as one of the world’s top 10 most admired companies. The results were a testament to the influential power of storytelling and how content can be used effectively in a business-to-business application.