Cannes Lions

FLIGHT

OGILVY NEW ZEALAND, Auckland / REBEL SPORT NZ / 2014

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Getting back to their brand DNA Rebel Sport shows us that no one gets sport like they do by uncovering a little known fact about sprinting. Through the eyes of New Zealand national sprinter, Abiola Beckley we enter the world of an elite athlete and discover he is actually airborne for over 88 of the 100 metres he sprints.

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