Over 3000 children go missing in Karachi each year. NGOs like Roshni Helpline work tirelessly to reunite these children with their parents but the task is hard and resources are limited.

It was decided to use the cultural icon of Pakistani childhood – the Kite – and turn it into a communication vehicle to reunite missing children with their families. Around 4,000 kites were printed with details of missing children and the Roshni Helpline number.

These kites were distributed on the festival of Basant – a day when kites are flown by young and old to mark the start of spring. The sky was filled with our message which was able to travel with the wind. These unique kites became a coveted item throughout the slums and the city thereby redefining ‘missing children’ posters that are usually as neglected or abused as the children they seek help for.