Cannes Lions
FLORA GARTEN MAGAZIN SUBSCRIPTION
GÜRTLERBACHMANN, Hamburg / GRUNER & JAHR / 2012
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Overview
Entries
Credits
OVERVIEW
Execution
A high-quality book about poison plants used as a subscription bonus.
Outcome
The book is an outstanding example of effective use of exquisitely designed and crafted books as subscription gifts: immediately after launch of the promotion, the demand for subscriptions rose by 18.9 %.
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12 items
