72,000 FREE heart health checks undertaken over 16 weeks54% men and 27% women tested were referred to GP for further adviceAmongst those tested12% increase in penetration versus non testedSales uplift of 73% across the Flora pro-activ range 152% sales uplift on Flora pro-activ mini drinksRepeat purchase level of 47% 1 million product samples distributedAmongst not tested visitors, 41.2% new buyers made repeat purchasesIncreased overall brand penetration by 1%Delivered an additional £5.9m value salesROI of £1.14 for every £1 spent!