Cannes Lions
JWT BRAZIL, Sao Paulo / FLORECER NGO / 2012
Overview
Entries
Credits
Execution
We launched a website, Tomorrow in a Box, which sells products imagined by children of the Florescer NGO. They created and drew their ideas. Then, we took the drafts, transformed them into visually attractive gadgets and offered them on the website. Then, when someone wants to buy them, they discover that the product doesn't really exist. The money becomes donation and the person receives an image of the product on his/her social network to share with friends, helping to communicate the project.
Outcome
- Bazillions of imaginary products sold for real.- { This big os childres helped }- Novos doadores. Pessoas que só “compravam”, agora também doam.- And an amazing future free for everyone.
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