Cannes Lions
OGILVY MALAYSIA, Kuala Lumpur / PURE SEED FLORIST & GIFTS / 2012
Overview
Entries
Credits
Outcome
Orders tripled within the first month online and in store. Pure Seeds were also pleasantly surprised to learn that 6 out of 10 envelopes had actually been saved by recipients – which led to repeat purchases on special occasions and holidays. Pure Seeds was able to break into the flower-filled industry in a big way, with a simple yet effective piece of mail.