Cannes Lions
DOWNTOWN PARTNERS, Chicago / WALGREEN / 2012
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Everyone from drugstores to supermarkets is trying desperately to attract customers for their flu shots, high-margin products that also deliver foot traffic to stores. So Walgreens created a 30-second commercial promoting its flu shots. TV viewers ranked the 30-second commercial promoting its flu shots their favorite of all new spots in the month of September, according to research by Nielsen.
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