Cannes Lions
DDB SOUTH AFRICA, Johannesburg / IGNITE / 2016
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There’s nothing better than sharing a traditional barbecue with family and friends. Meaty steaks, breasts of marinated chicken, spicy sausages and delicious lamb chops … all sizzling over a glowing, charcoal fire. Ignite’s Instant Light Charcoal catches alight so fast that an insect sitting on one of the coals would be incinerated before it could fly away.
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