During Cyber Monday, LATAM Airlines doesn't compete only with other airlines, but with the whole retail industry. Worst of all, in the middle of the pandemic, chileans weren't thinking about buying plane tickets, and data indicated everyone was looking to buy products online, without leaving home. We then used that 2 year lockdown tension, and the price differences that exist due to exchange differences and taxes, to invite people to get those same products they were looking for, but reconnecting with the life experiences they had lost because of Covid lockdowns.

We data analyzed Cyber Monday’s most searched products in Chile and compared local prices with those in destinations we fly to. In most cases, local prices were more expensive that buying a plane ticket plus the same product abroad. So, after two years of lockdowns, we invited people to do both.

We used real time listening and retargeting tools to connect one-on-one with persons that were looking for specific products.

We connected those search criteria with a database of products and their prices worldwide, and then invited that same people to go buy the products they wanted in other destinations where they could be found for cheaper prices, even when including plane tickets.

So, people would not be only getting what they wanted, but also they would be enjoying a complete travel experience.

When people looked up for products in google, we retargeted them with offers that showed that same product in other destination, plus a plane ticket to fly there, cheaper that the product itself in their country.

When people posted complains about retail overprices amid Cyber Monday, we would engage in conversations with them to show them that they could get those products, plus a trip, cheaper, if they flew with us to another destination.

During the week that the campaign was aired:

- We convinced over 312.000 people to buy tickets.

- We sold over 30 million dollars in tickets.

- We reactivated international flights.

- We sold 300% more that the last Cyber Monday.