Cannes Lions
MOTHER, London / IKEA / 2016
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In this commercial, the next installment in ‘The Wonderful Everyday’ campaign, sees an unlikely group of fantasy friends – a bat, an eagle and a robot – strolling along a path. As the bat and eagle take flight, whirling in happiness above Robot’s head, they realise that their earth-bound friend has never flown before and take upon themselves to teach him. After some shaky beginnings, soon Robot has shaken off the shackles of gravity and is soaring high with his friends. As the friends climb upwards, we are transported to a family lounge where two children are dressed as a bat and an eagle playing with their father, who is eagerly joining in dressed as a robot.
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