EXECUTION: Partnering with DC Comics, we created an augmented reality app for iPhone and Android mobile devices.

Augmented reality codes were placed inside the cable car cabins, with a different hero in each one. When holding up your phone in the cabin with the app open, an animation of a DC Comic Super Hero would fly through the sky along side your cable car. Each animation was created especially for the campaign, with 16 animations created altogether. Fans could keep coming back to different cabins to experience a new animation.

The app drove ticket sales with 11,700 downloads driving Singaporeans and tourists to experience the Singapore Cable Car in an innovative, new way.

With a lot of these fans coming back for repeat viewings of different animations, the campaign saw over 50% increase in regular ticket sales, and a 20% increase from the campaign period the previous year.

The Singapore Cable Car received a new lease of life from the PR value of appearances on Channel News Asia and local tech, comic and event blogs, making it a cool place to visit for tourists and Singaporeans.