The project demanded high production values and created many technical challenges. We used new technologies to create camera moves that hadn’t been seen before.

Instead of making just another scrolling site we created seamless video edits that were controlled by the user. Built in HTML5 the end result was tactile and human. Creating a digital experience you didn’t just use but could really ‘feel’. A unique 360 camera track was used in conjunction with a Phantom high-speed camera shooting at 4000 frames per second. Although technically complex it created a very simple and elegant user interface.

The result is an aircraft launch campaign that looks and feels like nothing before. The site is experiencing unusually high dwell times and so far 219,000 visitors have spent a total of 6,993 hours exploring. The concept of 'Fly Well' resonated so strongly with customers and the client that it has been adopted as a key brand pillar for 2015. British Airways was voted Consumer Superbrand 2014 by Superbrands UK, the first time an airline or travel company of any kind topped the poll. On November 2014 the one millionth customer 'flew well' on a BA A380, helping the brand increase operating profits by almost 60% to €1.25 billion.