The spot opens in a dramatically lit gym where we see Kevin Durant standing at the free throw line, focused on making a foul shot. The film is shot in black and white – a nod to some of the best sports advertising anthems of the past. As Durant eyes the hoop, we hear his inner monologue, which is all about the unwavering focus he gives when on the court. As his monologue continues, though, his mind starts to shift from basketball to his favorite candy flavored drink and beyond. Way beyond.