Cannes Lions

FOGO INSECT SPRAY

EURO RSCG 4D, Madrid / RECKITT BENCKISER / 2005

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Overview

Description

To create stickers that imitate the famous badges used by the Spanish Security Companies, to stick on doors and windows, to indicate that the building has hired and used their services.

Outcome

Adhesive labels were used and placed in the old part of the main Spanish towns. During the weeks that followed this action, the demand for Fogo spray in the nearby supermarkets reached the maximum market data of the year.

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